Claire Smith
Copywriting
Stand out online with engaging and impactful website copywriting that grabs attention and drives sales
The words you choose for your website copywriting, blogs, case studies, and marketing collateral can make or break your business.
Good copywriting is about more than clever wordplay. It’s about tapping into the essence of human behaviour and mastering the delicate art of persuasion. And it’s what I do best.
The right words do more than inform – they captivate, persuade, and convert. Give your business
the advantage with copy that
grabs attention, builds trust, and drives action.
In today’s competitive online environment, you often don’t get a second chance.
First impressions are crucial….
let’s make yours unforgettable.
Blog articles
Want a stack more site traffic, qualified leads, and increased conversions? Of course you do!
Best of all… you don’t have to do a thing. I take care of the whole process with my monthly SEO blog package.
Website copywriting
Whether you’re launching a brand-new website or giving your current one a fresh lease of life, I take care of all the wordy bits for you. Put your website in the hands of a professional and get it done right, first time.
Case studies
A case study is more than just a testimonial or a review; it’s a comprehensive showcase of how your business delivers on its promise. And when it’s done right, it can be one of the most powerful pieces of copy on your website.
Claire is a superstar! She played a key role in establishing our website blog and itinerary content initiatives. Throughout this process, Claire’s approachable demeanor, her efficiency and extensive writing experience made her the ideal collaborator. Over the past few years, she has consistently proven to be a valuable and dependable asset to our team. I would recommend her to anyone!
Larissa Nagel
Digital Marketing Manager, Tourism Holdings Ltd, Auckland
The profiles you wrote were exceedingly professional,
well-written and accurate yet you wrote them in a very personal way, picking up the things that matter most to the consultants. Not an easy task! You made my life so easy in producing a super result.
I am so pleased we had you working for us.
David Appleton
Tristram Clinic, Hamilton
Claire, it’s brilliant, as usual. Thank you for making this so easy and doing a cracking job. No changes. You’re a gem – this is an awesome story and the timing is great.
Mel Griggs, Brendan Foot Supersite, Wellington
Claire, my response, in a word – speechless! I knew I was in for something special, but my goodness! Loved it! Hope to work with you again.
Mike Parker-Brown
Tourism Fiji, Auckland
Wow! Just had a read through and love it! You really have captured the essence of what I’m offering and the copy is awesome!
Investing in good website copywriting is the BEST thing you can do for your business
With over 15 years experience
as a copywriter and editor, I don’t just create copy – I craft narratives that sell.
So, what's the process?
How do I get into the nitty-gritty, the devil-in-the-details… ‘the sizzle not the sausage’? Here’s my 5-step WRITE process in a nutshell
Workshop your goals
We’ll kick things off with a strategy session. It’s basically a bit of chat about your goals are and what you aim to achieve with your copy. Whether you’re looking to boost brand awareness, drive sales, or improve SEO, this step ensures that we’re aligned right from the start.
Roadmap creation
Once we’ve had a chat, I’ll send you a proposal confirming everything we’ve planned including:
- the copy timeline and deliverables
- pricing and payment plan
- terms and conditions
- everything else you need to know before we kick things off.
Insight gathering
To create compelling copy, I need to understand your business, your clients, and your competition. This way, the copy I create isn’t just words on a page. It’s a reflection of your brand’s identity, tailored to speak directly to your clients’ needs and aspirations.
Tailored
copy creation
This is where the good stuff happens.
And to make sure we’re both on the same page, I’ll first send you through
a skeleton outline. This way you know exactly what pages I’ll be writing, what will be included in each, the general flow and messaging. Once that’s good to go, I’ll create the first draft.
Enhance
and revise
I understand the importance of getting every detail just right. That’s why I encourage you to share your feedback and request any changes you feel
are necessary.
This process is where we polish and enhance the copy, ensuring it aligns perfectly with your brand’s voice, vision, and goals.
I make it so easy ...
The most common feedback I get is that I’m incredibly easy to work with and that
I deliver copy that is “exactly what I was hoping for”.
So, if you’re ready to take the next step, let’s talk.
We’ll start with a free 20-minute strategy session and go from there (see… easy!).
Just some of the brands I've worked with ...
